Experience Horsepower.

We believe growth is personal. And, we know from our experience, that our most noteworthy wins and accomplishments never happen alone.

When you (we) win, you win with the right people on the team.

Below, we have included selected examples of client experiences, results and outcomes. It summarizes the possibilities and impacts when the right people on the team run with (awesome) ideas.

  • CHALLENGE: Founder and CEO requested advisory for two must-win project opportunities. After a decade in business, our client hired TB. 

    OUR APPROACH: Together, we rewrote and redesigned the proposal strategy and pricing, the presentation design, and coached our client through each pursuit. 

    RESULT: Within a few months of working with us, our client bid and won both contracts. They now are the two largest project contracts in our client’s business history, having worked with hundreds of clients. 

    IMPACT: Our client’s project revenue grew 5x within a few months of our work together.

  • CHALLENGE: Founder requested premium brand design of company to reimagine it creatively for new and prospective clients.

    OUR APPROACH: We created a full brand eco-system, built with mood board, typography styles and design elements. We brought a team of professionals together to bring it to life and we directed the entire brand vision and creative team to develop a premium client brand, from graphic design to typography, visual, and copy. We built and designed the website, too.

    RESULT: Full premium brand design created from scratch with full design and execution.

    IMPACT: Our client now has a premium brand vision, as well as assets, website and sales-friendly positioning for the marketplace and for prospective clients.

  • CHALLENGE: CEO of privately-held agency requested advisory and coaching on new business development. 

    OUR APPROACH: We advised the re-design of sales proposal and process, worked hands-on through pricing strategy, proposals and all communications for each individual pursuit. By working together, our client submitted eight proposals for business. 

    RESULT: Our client ultimately won seven (out of eight) proposals submitted during our collaboration to date. The eighth proposal is currently pending decision.

    IMPACT: The awarded contracts resulted in an increase in revenue of 39.4% quarter-over-quarter. The awards included one of the largest contracts in the history of the Client’s business.

  • CHALLENGE: Executive leadership development firm requested client case study and success story for critical enterprise-level clients.

    OUR APPROACH: Researched and interviewed the executive team of a multi-billion-dollar organization on behalf of our client to capture their partnership.

    RESULT: Wrote, developed and designed executive-friendly white paper case studies.

    IMPACT: Materials now serve among client’s library of resources to be used for prospective sales and critical enterprise pursuits.

  • CHALLENGE: Founding partner of privately-owned firm requested business development advisory and strategy. 

    OUR APPROACH: Completed audit of the client’s library of resources, over 250 documents, identifying current gaps and potential opportunities in their current sales narrative and supporting materials. 

    RESULT AND IMPACT: Developed and designed custom sales narrative as executive client-friendly presentation. Planned and facilitated executive leadership retreat with the firm's managing partners, and built a strategic and tactical plan for future vision for growth.

OUR SERVICES

RUN WITH IDEAS.

RUN WITH IDEAS.


Read Kind Words.

  • “Over the course of nearly a year, Maret and her team became a trusted strategic thought partner for myself and our team. She started our partnership by taking on a big task: auditing over 250 pieces of our intellectual property to organize years of our team’s thinking and clients’ work into a clear framework. She then identified meaningful opportunities to strengthen our positioning and developed our first-ever sales narrative. From there, she researched, interviewed, and developed executive-level white papers about our impact; one with a multi-billionaire-dollar healthcare client and another with a professional sports and entertainment client. Both success story white papers became go-to sales and marketing assets for us. What impresses me most about Maret is her unique ability to quickly understand the depth and complexity of our work. She approached the partnership with intellectual curiosity, discipline, and organization, which ultimately helped us transform more than a decade of content into a coherent business development strategy and story. From facilitating our leadership retreat to developing our sales story and supporting materials, she consistently brought clarity to conversations and materials that had previously felt difficult to organize. Her work has become an important foundation for how we position ourselves today and how we plan to grow.”

    William L. Sparks, Ph.D., Professor and Distinguished Chair of Leadership, McColl School of Business, Queens University of Charlotte and Managing Director, Actualized Performance Solutions

  • "What stands out most to me about Maret is the way she approaches partnership. She is thoughtful, candid, and genuinely thought-provoking, with a polished and professional presence that makes collaboration feel both easy and meaningful. Maret has a gift for asking the right questions, offering perspective that sharpens the thinking, and helping the work become stronger than it would have been otherwise. She brings out the best in the work itself, and just as importantly, she brings out the best in the people around her. I am grateful for her perspective, her professionalism, and the care she brings to every interaction. Simply put, Maret does more than contribute to the work; she elevates it".

    Beth Jackson, Founder of Talent Development Specialists

  • "Maret is one of the most diligent, capable, and dependable professionals I have ever worked with. She doesn't just have ideas - she executes them with precision, consistency, and heart. She brings uncommon integrity to every interaction, leads with genuine care for people, and approaches every challenge with a "we'll figure it out" mindset that is rare. If I were choosing someone to build something important with, I would choose Maret every single time. She is the kind of person who follows through, exceeds expectations, and makes everyone around her better in the process. I trust her completely, and I cannot wait to watch what she builds over the coming years."

    Keren Eldad, Founder of With Enthusiasm, Executive Coach, Speaker, Author of GILDED and GILT FREE and host of The Coached Podcast

  • "I really enjoyed the session with Maret Seitz. It was a very insightful, engaging, and interactive. What stood out to me the most was the reminder that everything we do sends a message about who we are. It is important to be intentional about the image we project while remaining authentic and human. I also appreciated Maret's emphasis on always being prepared, having a Plan B, and learning to be comfortable with being nervous. This workshop reminded me that executive presence is not about being perfect, but about showing up prepared, confident, and authentic. I look forward to applying the skills I learned to strengthen my executive presence as I continue to grow personally and professionally."

    Workshop Attendee, McColl School of Business MBA and Masters in Talent and Organizational Development Residency, 2026

  • "Working with Maret and THOROUGHBRED fundamentally changed how I think about not only my approach to selling and business development, but also my own leadership. Maret helped me reevaluate my positioning, build confidence in my approach to sales, and understand why optimizing our sales process is important to achieving the bigger vision I have for my company. Rather than teaching a script or a formula, she got to know my business and then helped me think differently about how sales fits into, and supports, the overall health and wealth of the business. In doing so, we reinvented our approach to our discovery process, we got smarter and more strategic with our process, our proposals and follow-up process. Our project revenue grew from 12.9% of quarterly revenue to 44.7% in just a few months. One of the biggest takeaways for me was learning new ways to build and deepen client relationships. She helped me see how small, intentional moments of connection can make clients feel known, understood, and valued.  After working with her, our business revenue has grown and our sales pipeline feels exciting. I don't dread sales or business development like I used to -- I look forward to it.  More importantly, I feel more confident in our offering, more sophisticated in how I approach business development, and more eager to share it with the world. I now understand that sales is not just a function, but a strategic lever that I can control for the company's future."

    M.T., Founder and Executive Owner of Creative Office and Agency

  • "An absolutely incredible hour of clear, practical, and inspiring practices and insights to help me level up my confidence and impact. Maret brought to life her slides with vivid stories and embodied examples. I'm approaching my appearance and way of speaking with more confidence and authenticity. Would highly recommend bringing her back."

    James Dial | Relateful Facilitator

  • "The Executive Presence 101 session with Maret was amazing. She shared some very practical ways to show up and communicate with confidence. She incorporated some of her theater experience which made it a very unique experience. The point that resonated the most with me was, be an understudy. In layman's terms that means, always be prepared to step in and perform at your best. Best session EVER!!"

    Workshop Attendee, McColl School of Business MBA and Masters of Talent and Organizational Development Residency, 2026

Legacy Experience.

Prior to the founding of THOROUGHBRED, Seitz drove and directed the creative, strategic, sales and storytelling vision, presentation and execution for critical, high-end enterprise pursuits. She led and won new business contracts including six, seven, eight and nine-figure contracts on behalf of a global Fortune 500 company.

A select example of Seitz’s corporate experience is provided below.

  • CHALLENGE: Fortune Global 500 hospitality leader seeks contract with Fortune 500 client. Previous attempts made for this contract were historically unsuccessful. As part of the RFP pursuit, Client requested 90-minute remote sales presentation. Seitz developed and proposed an entirely new vision and creative approach to a virtual presentation, with a critical focus on an up-close-and-personal experience with people.  Hospitality, at its core, is about people; Seitz believed that the presentation needed to emphasize the human message.

    PROCESS: Seitz led a team to create and to write a new kind of presentation, and directed and managed the 90 minute presentation, the first of its kind for the company. It showcased hospitality excellence with stunning visuals and creative storytelling to transport clients into a future vision of the proposal. Presenters were supported with technology in new ways and personal talk tracks to bring it to life. Think personal and creatively immersive experience, with consistent visual aesthetic and brand focus. 

    SEITZ’S ROLE: Director of Business Development for Fortune Global 500. Seitz was responsible for leading and driving the entire pursuit, from prospecting to discovery, client relationship development and management, the end-to-end RFP process, brand and proposal development, creative direction and storytelling, presentation, internal cross-functional project and team management of pursuit from the beginning through the final contract execution. 

    THE RESULT AND IMPACT: Organization was awarded the full contract (nine-figures). The Client cited an unmatched level of creativity showcased in the proposal and presentation were crucial to the contract decision. Seitz was recruited by Executive Leadership to write and direct the design of a one of a kind, best-in-class case study for the corporation on behalf of North America, based on her approach and strategy for the entire pursuit. It ultimately was presented to the global CEO.